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Five diagnostics.
No spreadsheet required.

Start with the Clarity Check — 20 honest questions, no numbers required. Then run the three diagnostics that show where your margin, acquisition, and retention stand — plus a bonus diagnostic for founders working out their equity.

Start here · Free · 5 minutes · No numbers needed
Financial Clarity Check
20 honest questions about what you know — and what you don't. No revenue figures, no spreadsheets. Just the truth about your financial blind spots.

Most business owners are surprised by their score.
Find out what you don't know →
See a worked example first →
Then run the diagnostics
Contribution Margin
Are you actually making money on each sale after every variable cost?
Most owners know their revenue. Very few know their real margin after every variable cost is stripped out. This diagnostic calculates it in under 60 seconds and tells you whether it is healthy, at risk, or broken.
Free →
CAC Payback Period
Should I spend more on acquiring customers — or is my current spend already unsustainable?
You know what you spend on acquisition. Do you know how long it takes to get it back? This diagnostic calculates your payback period and tells you whether your acquisition model is working or quietly breaking the business.
Free →
Net Revenue Retention
Am I getting the full value from the customers I already have?
NRR tells you whether your existing customers are growing, staying flat, or churning. A healthy business has NRR above 100% — meaning existing customers alone drive growth. This diagnostic tells you exactly where you stand.
Free →
Fast Founder Cap Table
What does giving away 30% actually cost you at exit?
A bonus diagnostic for founders. Model your founder split, co-founder pool, and employee shares. See your ownership at each stage and stress test what happens when you change the numbers.
Founder bonus →
Found a number that concerns you? Nocrai Pro tells you exactly why it moves and what to do about it. $299 USD founding price.
Get Nocrai Pro →

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Two live diagnostics — no account needed.

Free demo

Financial Clarity Score

A health score across five financial dimensions.

Try it now →
Free demo

Contribution Margin

See if your pricing model is sustainable.

Try it now →