How the platform works

Everything in Nocrai.
In plain English.

Thirty-four diagnostics, built by a Chartered Accountant, organised into three levels that follow how a business actually grows — plus four standalone bonus diagnostics. Nothing here needs a finance background. Start free in under 3 minutes, or get the full platform for $299 USD one time.

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Why this exists

Your accountant tells you what happened. Nocrai tells you what to do next.

They report on the past. You make decisions about the future. Nocrai is the operating layer between those two — the questions a Chartered Accountant would ask about your numbers, encoded into diagnostics you run yourself.

The backbone

Three ideas run through every diagnostic.

These are not features. They are the financial thinking each diagnostic encodes. Understand these three and you can navigate the whole platform without a finance degree.

Unit Economics
Are you making money on each sale?

Every unit of revenue has a cost. The question is whether the gap between the two is wide enough to build a real business — and whether it grows or shrinks as you scale.

Cash Discipline
Can you survive and fund your plans?

Profit is an opinion. Cash is a fact. Cash discipline means knowing exactly where your cash is going, how long it lasts, and what breaks first if a client leaves.

Decision Hygiene
Are decisions made on evidence, not instinct?

Most expensive decisions feel obvious at the time and obvious in hindsight — for opposite reasons. Decision hygiene means running the numbers before you commit, not after.

What is inside

Three levels that follow how a business grows.

Start by diagnosing where you are. Build a weekly operating rhythm. Then model the big decisions before you make them. Each level builds on the one before. Everything below is included in Nocrai Pro.

Level 01 · Diagnose · Free
Starter Pro
The numbers that drive your business — most owners have never calculated them properly. Five diagnostics, each under a few minutes. Free, no account, no card.
5 diagnostics
Financial Clarity Check
Tells you, across five areas of your finances, what you have a handle on and where the blind spots are. The fastest way to see where to start.
Contribution Margin
Tells you what is left from each sale after the costs of making it — the foundation number under almost everything else.
CAC Payback Period
Tells you how many months it takes to earn back what you spend winning a customer.
Revenue Retention
Tells you whether revenue from the customers you already have is growing, holding flat, or quietly leaking away.
Fast Founder Cap Table
Tells you how much of your own business you own at each funding stage — and what each equity decision is worth at a target sale price.
Level 02 · Operate
Operator Pro
A weekly financial operating rhythm across every area of the business. Run two or three on a Friday and you stop being surprised by your own numbers.
15 diagnostics
Pricing Calculator
Tells you what a price change does to your profit before you make it — current versus proposed, side by side.
Gross Margin
Tells you your gross profit and margin at the whole-business level, from total revenue and direct costs.
Profit per Customer
Tells you what each customer is really worth once direct costs and a fair share of overhead are taken out.
Customer Value Calculator
Tells you the lifetime value of a customer against what it cost to win them — whether the model is sound.
Churn Rate
Tells you how fast you are losing customers or revenue, across subscription, repeat, and one-off models.
Expansion Revenue Tracker
Tells you how much extra revenue is coming from existing customers through upsells and upgrades.
Growth Rate
Tells you your net revenue growth rate and how efficiently that growth is being bought.
Runway Calculator
Tells you how many months of cash you have left, and how that changes if revenue grows.
Burn Rate
Tells you your net monthly burn and runway — and whether the burn is coming from the model or from one-off choices.
Friday Cash Tracker
Tells you your cash position week by week — a five-minute habit that keeps cash in view all year.
Break-Even Analysis
Tells you the sales volume and revenue you need to cover every cost — the point where you stop losing money.
Hire ROI Calculator
Tells you the true fully-loaded cost of a hire and when it pays for itself — before or after you make it.
Capacity Investment ROI
Tells you the return and payback on equipment, systems, or capacity — when the investment earns itself back.
Financial Health Scorecard
Tells you a single composite health score from six quantitative inputs — a quick read on overall condition.
Financial Systems 80/20 Checklist
Tells you whether the financial systems exist to support the numbers you are trying to manage.
Level 03 · Strategise
Strategist Pro
The decision layer. Before you hire, expand, take on debt, or commit capital — model it first. Most expensive mistakes are good decisions made without running the evidence.
10 diagnostics
Decision Scenario Planner
Tells you the financial impact of a specific decision — a hire, an expansion, a purchase — before you commit to it.
Channel Performance
Tells you which acquisition channels are actually profitable once overhead is fairly shared across them.
Cohort Analysis
Tells you which customer groups are genuinely profitable — by type, size, sector, or contract length.
Advanced Cap Table
Tells you your full equity picture across founders, co-founders, option pools, and funding rounds.
Business Valuation
Tells you a sector-aware, stage-appropriate valuation with full debt structure and owner-cost adjustments.
Pre-Mortem Stress TestComing soon
Tells you what would have to go wrong for a decision to fail — before you make it.
13-Week Cash Flow ForecastComing soon
Tells you exactly where your cash will be every week for the next quarter.
Product Mix OptimiserComing soon
Tells you which products and services are carrying the business and which are quietly draining it.
Advanced Financial ScorecardComing soon
Tells you a multi-metric strategic health read across the whole business at once.
Capital Efficiency TrackerComing soon
Tells you how much revenue you are generating for every unit of capital deployed.
Bonus · Standalone diagnostics
Bonus Pro
Four standalone diagnostics that sit outside the three levels. Included with Nocrai Pro — answers to the questions owners ask most about their own pay, time, debt, and value.
4 diagnostics
Owner Pay & Dividend Guardrail
Tells you how much you can safely take out of the business as salary, drawings, or dividends.
Owner Time & Focus Allocator
Tells you the real cost of the hours you spend working in the business instead of on it.
Debt & Repayment Stress Check
Tells you whether your operating profit comfortably covers your debt repayments — and what happens if it tightens.
Simple Valuation Lens
Tells you a quick indicative value for the business using the right method for your situation.
Get the full platform — $299 USD →
Full coverage

Every diagnostic lives in one of six business areas.

These are the six places where problems actually occur in a real business. Together they give you complete coverage of how your business works — no blind spots.

Economics & Pricing
Pricing, margin, customer value, product mix

Is each unit of what you sell actually profitable — and are you pricing it correctly?

Revenue & Growth
Acquisition, churn, retention, expansion

Is your customer base growing, staying, and spending more — or quietly eroding?

Cash & Burn Management
Runway, burn, cash position, owner pay

How long can you survive, and is the burn coming from the model or from choices you can change?

Capacity & Investment
Hiring, equipment, and payback decisions

Should you make this investment — and when does it pay for itself?

Overheads & Running Costs
Fixed versus variable costs and break-even

What sales volume do you need to cover all your costs — and where is the cost structure letting you down?

Decision & Risk Hygiene
Scenario planning, stress testing, scorecards

Are you making major decisions with the numbers modelled first — or on instinct alone?

Time commitment

Under 3 minutes to start.
Under 20 minutes a week to run.

Day one
Under 3 min
The five free diagnostics

Each one under a couple of minutes. You will know more about your unit economics — and your equity — than most owners who have been running for years.

Weekly rhythm
5–10 min
Friday operating check

Two or three Operator diagnostics on a Friday. Cash, burn, churn. By Monday you already know where to focus for the week.

Before big decisions
30–60 min
One Strategist diagnostic

Before you hire, expand, or commit capital. Model the decision so you know what the numbers say first. Not instead of your judgement. Before it.

Some owners arrive here and realise they do not know their numbers at all.
Not approximately — genuinely not at all. They cannot run the diagnostics because they do not have the inputs. They have never calculated their contribution margin. Never tracked their CAC. Never looked at their runway.

That is not unusual. Nobody shows you this. Your accountant files your returns. Your bank sends you a statement. Nobody sits you down and explains what your numbers mean and what to watch.

If that is you, a free Clarity Call is the better place to begin. Twenty minutes with a qualified professional who will tell you exactly what you need to know, where to find it, and what it means for your business.
Book a free Clarity Call →

See it for yourself. Free.

Five free diagnostics. No account. No card. Just your numbers and what they mean — then decide if the full platform is worth $299 USD.

Start free → See full pricing