Nocrai
Nocrai
Most owners are being run by their business.
Nocrai turns the tables.
Nocrai. Your numbers. Plain English. Finally.
Free · No credit card · Quick setup
You didn't start a business to become an accountant.
But the questions start. And the problem isn't that you can't answer them.
It's that you don't know which questions to ask.
Am I actually making money on this, or just turning over cash?
If I lose my two biggest clients next month, how long do I have?
I've been busy for six months. Why isn't there more in the account?
Should I raise prices — and what happens to customers if I do?
Accountants file your history.
Nocrai reads your present.
The answers are already in your numbers. Most owners just never had the keys.
They come in lost. They leave with direction.
Here's what changed for three businesses.
Owners who came in with questions they couldn't articulate — and left knowing exactly what to do next.
A UK business was checking their cash balance every week with a knot in their stomach. Not because things were catastrophic — because they couldn't see clearly enough to know.
The 13-Week Cash Flow diagnostic changed that. Not just the numbers — the confidence. They renegotiated terms with their lenders, made deliberate decisions about who to pay and when, and stopped running the business on anxiety.
Run using — 13-Week Cash Flow
Sarah — confidential client, UK service business
A professional services business thought their lead generation was working. Until they broke it down.
Paid conversion was 3%. Organic was 35%. They were spending money on leads that didn't close while their best leads were coming free. They cut paid advertising entirely. Same leads. Better margin.
Run using — Channel Performance
Marcus — confidential client, professional services
A service business hadn't reviewed their pricing in two years. Costs had risen but they were afraid a price increase would cost them customers.
They modelled the real impact — on margin, on customer behaviour, on retention. They found a 3% increase that held. No customers lost. Margin recovered.
Run using — Pricing Calculator
Claire — confidential client, service business
A business was considering a larger space. The cash cost didn't stack up over three years on cash alone. On pure cash analysis, the answer was no.
Running the numbers through a valuation lens changed the question. The revenue growth from the larger space, applied with a valuation multiple, showed the business would be worth more with the space than without it — by more than it would cost to get there.
They took the space. Not on instinct. On evidence.
Run using — Valuation Lens
Confidential client — retail business, expansion decision
Five minutes. No numbers needed. Find out where you stand.
Find out — free →Most owners sit across from their accountant, their bank manager, their investor — and quietly hope they don't ask a question they can't answer.
Nocrai ends that.
You arrive knowing your numbers. You ask better questions.
You leave with decisions, not homework.
Darren Cunliffe — Co-Founder and Nocrai Architect
Chartered Accountant · Ex-Arthur Andersen and Deloitte · 20 years CFO and COO
A young founder came to me with a family recipe, two friends who wanted to invest, and a deal that looked fair on the surface. Equal thirds. He was putting in the capital and the IP. His friends were putting in time.
Thirty minutes. The right questions. I watched the blood drain from his face as he understood what he was about to sign away — his recipe, his control, his ability to run his own business.
He never followed through.
That conversation is now a diagnostic. Because not everyone has thirty minutes with someone who knows which questions to ask.
That's why Nocrai exists.
Angela Leung — Co-Founder, Investor and Business Advisor
Investor · Board Advisor
I have sat in board meetings and watched businesses make decisions that looked right on the surface and were wrong underneath. An acquisition that didn't survive proper scrutiny. Assumptions that were never stress-tested. Questions that nobody thought to ask until it was too late.
Precision changes decisions. Nocrai puts that precision in the hands of the owner — before the meeting, not after it.
The questions you didn't know to ask. The numbers that show you what's actually happening. The decisions you make with confidence, not instinct.
33 diagnostics. Six areas of your business. One price. No subscription. No renewal.
Nocrai won't answer every question.
Some problems need a professional conversation.
It makes sure you never walk into that conversation underprepared again. When you're ready — CorpDoc is there. Free 20-minute Clarity Call.
Five minutes. No numbers needed.
Find out where you stand — free.